Why Make the Shoe Odometer in the USA?

Posted by Rick Cleary

When I started developing the Shoe Odometer there was a few things that were important to me or I wouldn’t continue with the project.  One of those “non-negotiables”  was that it needed to be Made in the USA.  I had to be proud of the project and it just wouldn’t sit right if it was made in China.  I was told by others that this wasn’t the best business move, but so far I couldn’t be happier with my decision.  It is very comforting to know that if I have a concern with production or engineering all I have to do is drive to the sight and talk to someone in person.  Currently all parts are bought from suppliers in the USA.  The electronics: PCB board, processors, and sensors are all assembled and built in Madison, WI.  The enclosure is made and final assembly is conducted in Woodville, WI.  I’m a small company, but I get fantastic service from companies right here in Wisconsin.  The grass isn’t always greener on the other side of the fence.

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